Advertising Copy

📲 Social Media Ad Copy (Facebook / Instagram Feed & Stories)
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✅ Ad Copy (Social Feed or Carousel)
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Website & Landing Page Copy

Email & CRM Copy

Content Writing & Long-Form Copy

CASE STUDY

BLOG COPY

🧠 Case Study: TaskNinja – From Launch to 10,000 Users in 60 Days

Project: Brand Voice + Website & Email Funnel

Industry: Productivity | Client Type: SaaS Startup

🔍 The Challenge

When TaskNinja, a new productivity app for hybrid teams, launched, the product was solid. Fast. Clean UI. Built-in calendar sync. But there was one problem…

📉 Nobody cared.

Despite a growing market need for team task tools, TaskNinja was getting lost in the noise. Its original brand voice sounded like every other app out there: corporate, safe, forgettable.

👉 Landing page conversions were low
👉 App downloads were underwhelming
👉 And worst of all, most new users dropped off before completing onboarding

The app had power. The message didn’t.

💡 My Approach

TaskNinja didn’t need more features, it needed flavor.
Here’s how I helped position it as a must-have tool for fast-moving teams:

1️⃣ Brand Voice Makeover

I rewrote the tone from stiff and technical to smart, witty, and human:

“Productivity for people who don’t like productivity tools.”

Why? Because most productivity lovers are already loyal to their systems.
We targeted those frustrated by over-complicated tools, and offered something refreshingly simple.

2️⃣ Landing Page Rewrite

Before:
"Organize your tasks, manage your team, and track deadlines."

After:

🥷 “Cut meetings in half. Keep projects moving.”
TaskNinja gives your team one simple place to plan, track, and actually finish things.

I focused the copy on outcomes, not features, using benefit-driven headlines, short value bullets, and testimonials from real beta users.

3️⃣ App Store SEO Copy

· Headline: “Fast. Focused. Built for how real teams work.”

· Keywords targeted:
hybrid team task app, simple task manager, productivity app for remote teams, to-do app with calendar, Slack alternative task tool

Each section hit a balance of technical search terms and clear emotional appeal to convert app store browsers into downloaders.

4️⃣ Email Onboarding Flow

I designed a 3-part onboarding email sequence focused on engagement and confidence.

· Subject Line 1:
“🎯 TaskNinja Tip #1: Slay your to-do list (without stress)”

· Body:
Short GIF demo of how to create a task in 2 clicks.
CTA: “Try it now → You’re 30 seconds from clarity.”

· Follow-ups included:

o User success stories

o Quick-start templates

o Encouragement with zero fluff

Tone? Friendly, cheeky, and no-pressure, exactly what overworked teams wanted.

📈 Results (In Just 60 Days)

Metric Before After

🧭 Landing Page to Download Rate 12.7% 35.4% ⬆️ 178%

📥 Onboarding Completion Rate 33% 72% ⬆️

🌟 App Store Ranking Not Ranked Featured in “New & Noteworthy” (Productivity)

📊 Average Time Spent in App 3.2 mins 7.1 mins ⬆️

🧠 Key Takeaways

🚀 Great tools don’t sell themselves, clear, clever copy does.
By transforming the voice, simplifying the funnel, and giving users a reason to trust the brand, we helped TaskNinja go from anonymous to app store success.

🔑 SEO Keywords Integrated

· productivity app for teams

· task management tool for hybrid teams

· simple task tracker

· onboarding email copy examples

· productivity app brand voice

· increase app conversion

· app landing page copy

· SaaS brand messaging

💬 What This Shows About My Work

I bring together:

· Strategic messaging for early-stage startups

· Conversion-optimized landing pages

· Email flows that retain and re-engage users

· Brand tone that’s smart, not soulless

Copy can do more than sell, it can position your product to win.

🧠 Case Study: Making Law Simple

Project: Lexora Legal, Website & Email Copy Overhaul

Industry: Legal Tech | Goal: Build Trust, Increase Engagement

🪧 The Problem

Most people don't trust legal tools online, and Lexora Legal knew it.

Lexora was an innovative legal tech startup offering an AI-powered chatbot that gave users fast, plain-English answers to common legal questions. From landlord disputes to unfair salary cuts, the tool could help everyday people understand their rights, without ever needing to talk to a lawyer.

But there was a catch...

Despite their powerful backend technology, people were leaving the website too quickly. Bounce rates were high, conversions were low, and very few users actually completed a query using the chatbot. The message wasn’t landing.

Lexora didn’t have a technology problem
👉 they had a communication problem.

That’s where I came in.

✍️ The Mission

Lexora hired me to reposition their brand with:

  • A new homepage that built trust immediately

  • Clear, emotionally intelligent UX microcopy

  • Website messaging that focused on benefits, not just features

  • A friendly, reassuring onboarding email flow

In short: they needed to sound human — not like a machine with a law degree.

🔍 Research & Strategy

To fix the funnel, I dove deep into:

  • Lexora’s backend tool structure

  • Real user feedback from beta testers

  • Common objections in legal tech usage

  • Tone-of-voice audits from major legal competitors

💡 What I found:
People were intimidated. Legal terms confused them. They didn’t want "legal intelligence" — they wanted reassurance, clarity, and results.

So, I flipped the script.

Instead of asking users to submit questions to an AI tool,
I invited them to have a conversation with a smart, reliable guide.

🧱 Website Copy: Before & After

💬 Hero Headline

Before:
"AI-Driven Legal Solutions for the Modern Consumer"

After:
"Legal Answers, Finally in Plain English."
No lawyers. No jargon. Just straight answers, when you need them most.

✅ Emphasized benefit (clarity, confidence)
✅ Removed jargon
✅ Built emotional connection and trust

📋 Tool CTA

Before:
“Submit Your Legal Query”

After:
“Just ask. We’ll do the legal thinking.”
Not sure how? Try: “Can my landlord raise rent mid-lease?”

✅ Natural phrasing
✅ Human tone
✅ Guided suggestions reduce user friction

📩 Email Series: Clear, Kind, and Clickable

I designed a 3-part onboarding email series to increase return visits and build trust:

  1. “What Can LawBot Do for You?”
    → Short explainer video + common scenarios it solves

  2. “Real People. Real Legal Wins.”
    → Testimonials from beta testers to offer social proof

  3. “Need Help Right Now?”
    → CTA button + shortcut to get started with one click

All written in a tone that felt like a helpful friend, not a cold system.

Discover

CONTACT EMAIL:

midhatqureshi7171998@gmail.com